Bitget Brings Blockchain to the Festival Scene With Dazzling LED Tower and Crypto Rewards
Leading crypto exchange Bitget is set to make a powerful return to the UNTOLD Dubai Festival, merging festival culture with the next wave of blockchain innovation. The company will unveil a 10-meter interactive LED tower and introduce an exclusive $60,000 crypto prize pool, creating a fusion of digital art, music, and decentralized technology.
A Tower of Light and Technology
According to Bitget’s official announcement, the immersive LED tower was designed by renowned Dutch digital artist Julius Horsthuis, known for collaborations with Avicii, Lady Gaga, and Cirque du Soleil.
Standing tall at 10 meters on a mirrored 16-by-16-meter platform, the structure symbolizes Bitget’s seven-year evolution in the crypto industry. It features seven visual loops (VJ loops) representing milestones in the company’s journey, dynamically shifting between bright daytime and dark nighttime modes.
Festivalgoers can step on pressure-sensitive tiles to “Awaken the Tower”, triggering visual transformations synchronized with a custom soundtrack by Dutch composer Chris Kuijten.
Limited-Edition LED Cups and Artistic Collaborations
Bitget’s creative integration doesn’t stop at digital art. The exchange has teamed up with Pernod Ricard and Absolut to introduce limited-edition LED cups that glow across the festival grounds.
These co-branded collectible cups will illuminate key stages — including the Main Stage, Zamna Stage, and VIP Stage — transforming simple festival moments into lasting mementos of the Web3 experience.
$60,000 Crypto Prize Pool and the Pulsar Partnership
Bitget is also expanding its partnership with Pulsar Money to create a $60,000 crypto prize pool through a new Vault challenge. Selected participants will gain access to exclusive digital experiences that blend entertainment and blockchain technology.
This initiative builds on Bitget’s recent collaborations with the Google Developer Group to drive AI-powered blockchain innovation, underscoring the company’s commitment to connecting real-world and digital economies.
In addition, festival attendees can join interactive wallet activations, merch giveaways, and crypto trading challenges that demonstrate how blockchain can enhance everyday experiences.
Bitget’s Seven-Year Celebration and Mission
The UNTOLD Dubai event, held from November 6–9, will also feature short mainstage video showcases celebrating each year of Bitget’s growth since its inception. The light and sound displays aim to evoke emotion, storytelling, and community — reflecting Bitget’s mission to connect people through creativity and technology.
Beyond trading, Bitget continues to support blockchain education and social impact. The exchange recently joined a UNICEF initiative to educate over 300,000 young people about blockchain technology and remains an active sponsor of MotoGP and LaLiga, bringing Web3 exposure to global audiences.
Bitget COO: Bridging Culture and Web3 Innovation
Commenting on the initiative, Vugar Usi Zade, Bitget’s Chief Operating Officer, said the collaboration follows the company’s successful debut at UNTOLD X Romania.
“This partnership captures the energy of culture and the innovation of Web3,”
said Zade. “It shows how Bitget continues to bridge creativity and technology.”
Through its growing involvement in cultural events, Bitget is positioning itself not only as a trading platform but also as a creative force driving Web3 adoption in mainstream entertainment.